Category: Branding
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Breaking the rules
I have written many brand guidelines in my time, and I have also worked from many. My best piece of advice? Treat them with a grain of salt.
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Once upon a time in Brand Land
Whenever we hear a story, we naturally want to relate to it. We intuitively want to connect on a deeper level.
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Mind your own Business
Imagine if you will a world with just one flower, or one colour, one car, one style of house. Boring? You bet your life.
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What’s my age again?
Business is full of buzz words. Ours more than any other. In fact, I think we’d probably have to lay claim to being the creator of many of those buzzwords. Not us personally. But our industry for sure.
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Business At Heart
So you’ve decided to kick off a Social Enterprise? That’s awesome! We certainly need more people who can see the benefit in doing something that not only helps themselves but others too.
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It’s the Ad-Man
Truth be told, we’re probably one of the slowest industries to make radical changes in many of these crazy and, what seem in today’s modern world, insane habits.
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Tighter Targeting
We’re seeing an increasing number of companies utilising ‘Personas’ to really delve into their audience persona – who are they, what is their name? Gender? Interests? Do they have children – if so, what are their ages? Where do they live?